Rowdy Magazine
Rowdy Magazine is the first student-run fashion publication at the University of Florida which covers topics of self-expression and students’ roles in society, promotes creativity through each of its campaigns, and emphasizes the importance of building a brand that is both diverse and honest.
Since its creation in the fall of 2018, Rowdy Magazine has garnered a following of over 5,600 students on various social media platforms and has distributed over 1,000 copies.
Volumes III-X
Outlined the marketing campaign for each volume and presented it to the executive board. Collaborated with 11 team members to come up with innovative, unique ideas to translate topics from the volume onto the magazine’s Instagram and how to differentiate ourselves amongst other student organizations and publications.
ROWDY x Bumble
Planned a brunch event in collaboration with Bumble Ambassadors for the volume 3 campaign with over 30 attendees to build a stronger community with current followers and endorse the upcoming volume.
Public Relations
Assisted the PR Coordinator in searching for brand partnerships and collaborations. Developed and maintain relationships with suppliers and event personnel. Created the following: newsletters, press releases, speaking opportunities, press kits.
“Rowdy is much more than a stack of papers bound together. It’s what you binge at home with a glass of wine, a conversation starter when you’re hosting friends and something to admire from the couch during your nightly Netflix binge.”